SINGAPORE, 2 December 2025 – A new name in the world of premium spirits has arrived, and it’s stirring both curiosity and appreciation.
Mystique Gin officially debuted in Singapore this week, offering a refined and nature-inspired take on the classic London Dry Gin.
Distilled in the United Kingdom and rooted in elegance, this new entrant is already making waves among connoisseurs for its clean botanical profile and minimalist sophistication.
A Spirit Born from Nature and Craft
Mystique Gin is the brainchild of founder Jose Jeuland, whose vision was to create a gin that demystifies the spirit while preserving its complexity. Drawing inspiration from the lush landscapes of his youth, Jeuland sought to develop a gin that balances purity with nuance. The result is a meticulously distilled London Dry Gin that speaks of craftsmanship, nature, and quiet luxury.
At its core, Mystique Gin is defined by its botanical harmony. The spirit blends lemon peel, caraway seeds, moringa leaves, kaffir lime leaves, and a whisper of rosemary — creating a crisp, refreshing, and layered drinking experience. The complexity of the ingredients is balanced by an understated smoothness that lends itself well to sipping neat or as a base for classic cocktails.
The Design and the Goddess of Nature
Mystique’s brand identity is elegantly encapsulated in its packaging. The bottle features a minimalist silhouette that mirrors the gin’s refined personality, while its label introduces a mythical goddess of nature, the symbolic figurehead of the brand. This serene yet powerful figure embodies the harmony and sophistication Mystique aims to evoke with every pour.
According to Jeuland, “Mystique Gin is meant to be enjoyed by everyone, yet made to stand apart. It’s a drink that’s enchanting but approachable — no frills, no noise. Just a beautifully crafted spirit that elevates every moment.”
Professional Reception and Versatility
Professional bartenders and spirit lovers have already taken note of Mystique’s exceptional clarity and versatility. Its smooth, clean profile makes it ideal for a classic Gin & Tonic, a well-balanced Negroni, or even a creative, herb-forward cocktail. The gin’s composition allows for innovation behind the bar while remaining deeply satisfying when enjoyed on its own.
Exclusive Launch Offer and Availability
To celebrate its launch, Mystique Gin is offering a limited-time promotional price on its online store:
700ml bottle: SGD $108 (usual price: SGD $125)
200ml bottle: SGD $45 (usual price: SGD $55)
All purchases can be made exclusively at www.mystiquegin.com
First Venue Partner: The Westin Singapore
Adding to the excitement, The Westin Singapore has been announced as the first official venue in the country to carry Mystique Gin. The hotel’s renowned Lobby Lounge, a popular Gin Destination, will serve the spirit by the glass and bottle, allowing guests to experience its signature profile in a sophisticated setting.
The Westin Singapore: https://www.marriott.com/en-us/hotels/sinwi-the-westin-singapore/overview/
Lobby Lounge: https://www.lobbyloungesingapore.com/
A Tribute to Botanical Heritage
More than just a new label on the shelf, Mystique Gin offers an invitation to a refined lifestyle — one that celebrates simplicity, taste, and the artistry of nature. With its UK distillation roots, elegant design, and thoughtful use of botanicals, Mystique is poised to become a quiet favourite among Singapore’s premium spirits community.
Follow Mystique Gin on Instagram: @mystique.gin
Website: www.mystiquegin.com
