Singapore, 17 November 2025 — Celebrating 75 years of potato innovation, global frozen potato leader Lamb Weston has officially launched its retail range in Singapore, marking the brand’s first-ever retail entry into Southeast Asia. Beginning this month, Singapore shoppers can enjoy the same restaurant-quality fries served in eateries around the world — now available exclusively at FairPrice, FairPrice Xtra, and FairPrice Finest stores.
The milestone launch brings the iconic American brand directly to consumers’ homes, strengthening Lamb Weston’s growing presence in the Asia-Pacific region at a time when demand for premium, convenient snacks continues to rise.
From a Small Farm in 1950 to a Global Potato Powerhouse
Founded in 1950 by Gilbert Lamb on a modest family farm in Weston, Oregon, Lamb Weston has grown into one of the world’s largest frozen potato companies. The brand supplies fries to top restaurants worldwide and is widely recognised for revolutionising the potato industry through decades of breakthrough innovation.
Among its many game-changers are:
* The water gun knife (1960s), an invention that transformed potato cutting with speed and precision
* Stealth™ coating, a proprietary invisible batter that keeps fries crisp for longer
* Unique, globally loved fry cuts, which now include crinkles, ridges, dippers and more
Today, Lamb Weston operates more than 27 manufacturing facilities worldwide, including state-of-the-art plants in China that serve growing regional demand.
Four Signature Fries Make Their Singapore Debut
Singapore’s first Lamb Weston retail launch features four distinct fry styles, each carefully crafted to deliver maximum crispiness and flavour:
1. Original Fries
Classic skin-on, rustic cut fries offering authentic potato flavour and hand-cut appeal.
2. Grill Fries
Bold crinkle-cut fries seasoned with salt and pepper — crunchy on the outside, soft on the inside.
3. Ziggy Fries
Signature zig-zag fries with deep ridges designed for extra crispiness and satisfying texture.
4. Potato Dippers
Fun, scoop-shaped fries perfect for dips, sauces and family sharing.
All four varieties are coated with Lamb Weston’s signature Stealth™ batter, which locks in crispiness for up to twice as long as regular fries, whether cooked in the oven or air fryer. The entire retail range is Halal-certified, vegan and gluten-free, ensuring it suits a wide range of diets and households.
Sustainability at the Heart of Innovation
In line with Lamb Weston’s global sustainability commitments, the brand is rolling out a new generation of eco-friendly packaging for its Singapore launch.
The retail packs:
* Are 20% thinner than conventional plastic packaging
* Contain at least 60% bio-renewable polyethylene made from used cooking oil
* Reduce carbon footprint by about 30% compared to standard packaging
This effort supports the company’s vision to halve food waste and cut carbon emissions by 25% by 2033.
Launch Promotions and Interactive Roadshows
To celebrate its arrival, Lamb Weston is offering a special introductory price of SGD 6.15 (usual: SGD 6.65) at all FairPrice outlets.
Starting 22 November, shoppers can also join weekend sampling roadshows across select FairPrice stores to taste the fries and participate in exclusive activities. Customers who purchase any two packs in a single transaction during sampling events can redeem a limited-edition Lamb Weston Fry Clip Fridge Magnet, designed like a crispy fry and doubling as a fun, practical food sealer.
Redemptions are available only during roadshow hours and while stocks last.
A New Chapter for Fry Lovers in Singapore
“We’re thrilled to bring Lamb Weston’s world-class fries to consumers’ homes in Singapore,” said Jeevan Dass, Senior Commercial Director, Asia Pacific.
“For 75 years, we’ve been driven by a love of potatoes and a passion for innovation. Our fries aren’t just snacks — they’re crafted for real moments of joy, whether you’re sharing them with family, entertaining friends or treating yourself. Singapore is the perfect place for us to begin our Southeast Asia retail journey.”
Consumers can stay updated on sampling locations, upcoming promotions and recipe ideas by following the official Lamb Weston Singapore Facebook and Instagram pages.
About Lamb Weston
Headquartered in the United States, Lamb Weston is a global leader in frozen potato products, supplying both foodservice and retail markets. Since 1950, the company has built a legacy on high-quality potatoes, cutting-edge processing technology and continuous innovation. With more than 27 facilities worldwide and expansion across Asia, Lamb Weston remains committed to delivering consistent, restaurant-quality fries to homes and kitchens around the globe.
