New Launches

End of nappies, start of pants

Better fit is only just the beginning of the game changer for baby diapers from Sweety Pants.

Many times parents can be heard lamenting about leakages in diapers due to poor absorbency rate, babies getting
uncomfortable due to the tightness of the diapers, allergic reactions resulting in nappy rashes, etc.

And one of the most common unfulfilled lists for parents is to have a pants diaper that could
change everything! From getting the baby to be comfortable in their own pants diapers, instead of tapes to having better fit for prevention and minimisation of leakages, Sweety Pants has it all covered in their Gold series.

Launched in 2003, leading diaper brand Sweety released a wide range of diapers to meet their little consumers’ needs.

Inspired by babies and developed for babies, its latest series introduces Sweety Gold in their pants version, providing
the ultimate comfort for the little ones.

With a commitment to always produce high quality products, Sweety was awarded the Mom’s Choice Brand for Smart Indonesian Mothers by Kartini Magazine in 2012 & 2013.

Sweety Gold Pants version is available in sizes ranging from S to XXL, and they are:
* Clinically proven by Australian Dermatologists
*Made from Japan technology
* Is Halal certified – they do not use anything derived from any animal or banned source, making it safe for use
* Free from BPA and chlorine, making it the experts’ choices for mothers and babies.

Sweety Gold Pants is Sweety’s FIRST signature diaper product that uses their Diamond Layer technology and the only
diaper with a diamond texture surface. The Diamond Layer technology is a diamond-patterned coating technology that can absorb urine quickly and keep the surface in contact with the baby skin’s dry.

It reduces skin to diaper contact by 50%, reducing the risk of urine coming into contact with the baby’s skin, distributes and absorbs urine quickly.

Sweety Gold Pants is the only overnight pants diaper in the series which also prevents leak and ensure the baby is comfortable all night, providing the little ones with a deep restful sleep. It also comes with a Slim Comfort Design, making it a more comfortable wear, along with a cotton-like top layer that touches the baby’s skin softly.

Additionally, it is also the only series with a Wetness Indicator with disposable tape with practical adhesive to roll up
the diaper after use.

The Sweety Gold Pants comes with a 360° leak guard protection to prevent leaks even when the baby is at play, 360° extra stretchable and soft waistband that hugs the baby’s waist delicately and does not leave any red marks on their skin. It also contains a natural aloe vera moisturizer layer to protect the baby’s skin from dryness and irritation.

The Sweety Gold Pants is retailing for S$28.95 and is available in:
* Small Size – 42 pieces, suitable for 0 – 6 months old
* Medium Size – 60 pieces, suitable for 4 – 20 months old
* Large Size – 54 Pieces, suitable for 16 months – 3 years old
* Extra Large Size – 44 Pieces, suitable for 3 – 4 years old
* Extra Extra Large Size – 40 Pieces, suitable for 4 years and above

Sweety’s diapers are available for purchase at:
* LazMall:
* Shopee Mall:

The Sweety Baby Diaper product was launched in 2003 and is a leader in the baby diaper category. With continuous updates, Sweety currently has many variations that can meet consumer needs, including: Sweety Gold, Sweety Silver and Sweety Bronze, in Pants.

Their commitment to always produce high quality products has made them the winner in Mom’s Choice Brand for Smart Indonesian Mothers – Kartini Magazine, 2012 & 2013 as well as other awards to date.

Softex Singapore imports and distributes FMCG products in Singapore. Their aim is to curate and provide value products that will improve the well-being and enhance the quality of life to the mass by consistently delivering innovative products, relevant to the market segment and ensure quality and technological advancement.


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