Borussia Dortmund, one of Europe’s most successful football clubs with a traditionally strong fan base in Asia and the world, has announced that Bangkok Airways, the Thailand-based airline, has become its “regional partner”.
The cooperation deal, announced at Signal Iduna Park in Dortmund, Germany, on March 12, includes a variety of advertising and promotional components of the co-branding campaigns which will enhance the airline’s brand recognition in Thailand, Southeast Asian countries, China, Hong Kong, India and Bangladesh.
Puttipong Prasarttong-Osoth, Bangkok Airways’ president, said: “We are so proud and excited to partner Borussia Dortmund, an eight-time German Champions. With Borussia Dortmund’s strong global brand presence and a huge fan base we believe that it will strengthen Bangkok Airways’ brand image as ‘Asia’s Boutique Airline’ as well as make the airline better known across Asia and Europe which are our main customer bases.”
“Another highlight is BVB Evonik Football School for children as giving back to the community has been part of our business roadmap for many years. We will work with our dedicated CSR team to make this sponsorship activation tangible.”
Carsten Cramer, Chief Marketing Officer of Borussia Dortmund, said: “We are excited to partner with Bangkok Airways which has strengthened its award-winning position over the last couple of years in Asia. Both of us are ambitious and aspiring brands and are looking forward to introduce our cooperation across Bangkok Airways’ key markets.”
Borussia Dortmund (www.bvb.de/eng) is one of the most traditional and popular German football clubs. Founded in 1909, BVB boasts around 10 million fans within Germany and is looking to rapidly grow its fan base worldwide.
Bangkok Airways (www.bangkokair.com) is the first private airline established in Thailand since 1968. Taking off daily with about a 100 flights from Bangkok’s Suvarnabhumi Airport, Bangkok Airways flies travellers from around the world to more than 25 exquisite destinations across Thailand and Asia, including Samui, Phuket, Trat (Koh Chang), Male, Sukhothai, Luang Prabang and Siem Reap.