Gatsby unveils all-new Meta Rubber line

SINGAPORE, 25 July 2023 – GATSBY, the unrivalled leader in hairstyling across Asia, has come up with its newest masterpiece styling series, GATSBY Meta Rubber.

A testament to four decades of grooming mastery, Meta Rubber combines GATSBY’s profound expertise with the exceptional artistry of renowned Japanese salon chain, fifth.

This collaboration sets the stage for the next generation of men, empowering them to embrace their individuality and transcend the boundaries of style with unwavering confidence.

Over the years, mainstream hairstyles have evolved and become more diverse, prompting men to experiment their styles. Today’s man places great importance on grooming products that accommodate this desire for versatility, while also being hassle-free and effortless to use.

GATSBY recognises this need and has ingeniously engineered a line of six Meta Rubber hairstyling products.

This collection presents a diverse range of products that seamlessly combine set strength and easy use, enabling men to explore trendy hairstyles. Additionally, they boast a pleasant and elegant tea scent, providing a refreshing sensory experience.

GATSBY continues to redefine men’s hairstyling, pushing boundaries and empowering individuals to express their true selves. With Meta Rubber, a new era of versatility and excellence has arrived, allowing men to effortlessly showcase their unique style and unleash their full potential.

Created in collaboration with fifth salon

Globally acclaimed, the stylists from fifth possess a strong influence in men’s fashion, expertly delivering trendy haircuts and styles. Meta Rubber was developed by six of fifth’s leading stylists, with each being an expert in a specific hairstyle to create the perfect product for different styling needs.

As a result of this fruitful collaboration, men worldwide are guaranteed the assurance of salon-backed quality and a versatile holding power through Meta Rubber.

“We are thrilled to launch the GATSBY Meta Rubber series. This series is a testament to GATSBY’s unwavering commitment to creating innovative products that cater to men’s day-to-day styling needs.

The name ‘Meta’ signifies our commitment to go beyond and continually excel in hairstyling, and curate products that cater to all kinds of grooming situations.

Our partnership with trend-conscious styling professionals like fifth fuels our drive to redefine hairstyling excellence.” said Markairn, Assistant Brand Manager from GATSBY.

An Effortless, Next-gen Hairstyling Series

With utmost convenience in mind, all Meta Rubber products are easily washed off with warm water, leaving no residue.

Whether attending a special date night or a crucial job interview, users can trust in the non-sticky formulas that effortlessly spread through hair, allowing for easy styling and weightless finish.

Meta Rubber Wax Hard
Hold: 7/7, Shine: 2/7
For men looking to create a sharp, lifted look, Meta Rubber Wax Hard is the go-to product within the Meta Rubber line, offering exceptional holding power. Despite its formidable holding power, this product easily blends into the hair and is the choice for a dynamic look.

Meta Rubber Balm Smart
Hold: 3/7, Shine: 4/7
Meta Rubber Balm Smart is a gentle hair balm that it suitable for those seeking a more natural aesthetic. Specially formulated to add volume while creating soft, airy
and wavy styles, this product is ideal for the ones who want to rock that centre parting or other flowy looks.

Meta Rubber Clay Flex
Hold: 7/7, Shine: 0/7
Not a fan of shine? Meta Rubber Clay Flex, allows users to explore voluminous looks with a matte finish. This formula spreads easier than most clay-type products while also boasting high holding and a voluminous result.

Meta Rubber Gloss Hard
Hold: 5/7, Shine: 7/7
Meta Rubber Gloss Hard is for the men who desire a chic and glossy hairstyle reminiscent of a wet look. This unique formulation combines the qualities of both wax and grease, offering exceptional styling capabilities. Arrange your hairstyle as you wish, and maintain the desired lift and glossy effect for up to eight hours!

Meta Rubber Gel Playful
Hold: 6/7, Shine: 6/7
For those who prefer gels, Meta Rubber Gel Playful provides high arranging and long-lasting hold. Whether a sophisticated look or a bold and textured style, users can confidently express their unique style and keep their hair looking impeccable.

Meta Rubber Bubble Perm-Style Creator
Finally, elevate the grooming routine with the Meta Rubber Bubble Perm-Style Creator, a unique and unparalleled product that takes hairstyling to the next level. This styling foam enables effortless creation of trendy one-day perms, regardless of the hair’s natural straightness! Simply apply the foam, scrunch it into the hair, and witness dramatic, textured curls appear!

Get Your Hands on Meta Rubber
GATSBY Meta Rubber will be available islandwide at all major retail outlets, with price ranging from S$10.80 to S$11.80. For more information, please visit GATSBY’s website:


GATSBY is the No.1* hairstyling brand in Asia with a full range of hair styling products and continues to expand its presence as a top men’s cosmetic brand favoured by young men for day-to-day use.

To fulfil men’s fashion sense, GATSBY has developed into a total grooming brand that houses a broad range of categories and products that cater to all kinds of grooming situations, such as hair styling, face care, body care, hair dye and fragrance.
*Based on Euromonitor International Limited, Beauty and Personal Care 2019 ed, as per Styling Agents Category definition, retail value RSP, 2018 data

Fifth Salon
Fifth is a renowned popular salon chain from Japan, home to a line-up of hairstylists that understands street trends and culture. The stylists from fifth possess a strong influence in men’s fashion, expertly delivering trendy haircuts and styles. Meta Rubber was developed by six of fifth’s leading stylists, with each being an expert of a specific hairstyle or trend.



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