BIG BAD WOLF online books sale: Bigger and better

The BIG BAD WOLF online book sale is back in Singapore.

Adapting to the new normal, the sale went online last year. But in its debut launch in Singapore it offered customers a safe and convenient way to browse and shop for books that were sold at amazingly low prices.

Here Mr Andrew Yap (above), Co-Founder, BIG BAD WOLF, tells Inside Recent what customers can expect from the world’s biggest online book sale this year.

It will be on offer from 27 February to 5 March 2021 at

Inside Recent (IR): What is special about the sale this year?

Andrew Yap (AY): The Big Bad Wolf Online Book Sale, Singapore 2021, is even bigger and better; it will be offering 60,000 titles with up to 95% off recommended retail prices.

We also have special promos that are too good to miss:
* Disney Special Bundles at amazing prices
* Selected titles available at S$2.99 each for just one day
* Get S$25 off with a minimum spend of S$200 when you use coupon code: BBWSGD25. Limited only for the first 20 coupon use per day
* Free shipping with a minimum net purchase of S$99
* OCBC cardmembers will enjoy S$20 off with minimum spend of S$100 when they use the coupon code: OCBC (first six digits of OCBC card). Limited to first 1,000 redemptions.

IR: What are the new subjects that you have added this year?

AY: Well, book lovers and enthusiasts will be thrilled to know that they will be spoilt for choices when it comes to selecting their favourite books. We have a host of books ranging from bestseller titles, novels, science fiction, romance, literature and graphic novels to business books, self-help, architecture books and cookbooks.

Not forgetting the younger readers, we have a spectrum of children’s books, featuring storybooks, activity books, board books, colouring books, picture books and featured interactive books.

With steeply discounted prices on offer, we know that it will keep mothers and fathers happy, too. Whether you are an avid or a leisure reader, there’s bound to be a book just for you!

IR: How many titles are there for sale this year?

AY: Due to the overwhelming response and positive feedback received from our customers last year, this time around we’ll be offering 60,000 titles, which will available online with just a click of a button!

IR: How much discount will the customers get?

AY: The Big Bad Wolf Online Book Sale will offer massive savings of up to 95% off the recommended retail prices!

There will also be great offers such as: ‘Daily Special Titles at S$2.99 deals; Disney Special Bundles; S$25 off coupon with a minimum spend of S$200 – limited to the first 20 coupons per day; free shipping with a minimum spend of S$99

IR: How do you keep the prices so low?

AY: More than just a mere book sale, Big Bad Wolf Books is a global reading advocacy programme, one with the expressed mission to cultivate the reading habit around the world.

With this approach to creating awareness, the World’s Biggest Book Sale aims to inspire people to chase their dreams and, additionally, empower them with knowledge. This is made possible due to the large volume of books which is printed in huge quantities to enables us to bring costs down.

We also access a vast collection of books directly from publishers from around the world that are unsold copies or designated as overprinted books, which give us the leverage to keep our prices low. This is key because it enables our consumers to buy affordable books at a fraction of the price that it is usually retailed at.

IR: How are you encouraging the younger generation to read more?

AY: We aim to build a new generation of readers by offering affordable books within their reach by opening more bookstores and hosting book sales such as our Big Bad Wolf Book Sale.

Our goal is to introduce books to the younger generation by being present everywhere and making them easily accessible to buy them and, more importantly, gain knowledge and be inspired.

IR: How quickly will deliveries be made?

AY: Delivery may vary within 10 to 15 business days after the order has been placed successfully and payment has been confirmed. All delivery times quoted are mere estimates based on the availability and standard processing of the delivery company responsible for delivering the books.

IR: Do you expect more customers this year? What was the figure last year?

AY: Last year was Big Bad Wolf Books’ first endeavour into Singapore via our online platform rather than our usual physical event. We had low expectations, but the response surpassed it.
We received a lot of comments that were very positive and encouraging us to return this year. So, we’re anticipating an even better response this time around and hope to attract more buyers to our Online Sale as the discounts offered are too good to be missed.

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