SINGAPORE: Luxury bespoke hotels and resorts group YTL Hotels has appointed R.S.V.P. PR & Lifestyle Communications Agency to undertake the public relations duties in Singapore for a period of one year.
With expertise spanning across traditional and digital media, content development and creative lifestyle events, the R.S.V.P. team, led by Bettina von Schlippe, CEO and Owner, will be responsible for developing a comprehensive media and influencer engagement strategy for the YTL Hotels’ properties.
“As YTL Hotels expands its global presence, we understand the importance of partnering with an integrated agency with a deep and strategic knowledge of the luxury lifestyle landscape in Singapore,” said Geraldine Dreiser, VP of Marketing at YTL Hotels.
“R.S.V.P. will help drive awareness in the Singapore market of YTL Hotels’ expanding global footprint, while positioning the brand’s focus in luxury hospitality. We are certain that their understanding of the Singapore market and their ability to provide smart and creative engagement across traditional and digital platforms, will create opportunities for increased brand awareness and affinity that will continue to drive our brand and business forward” she added.
Bettina von Schlippe said: “We are thrilled by the opportunity and trust given to us by YTL Hotels. YTL is an iconic brand, and we look forward to bringing to life its ‘Treasured Places, Treasured Moments’ philosophy to Singapore’s travellers.”
YTL Hotels’ portfolio includes the Niseko Village development in Hokkaido, which encompasses the Greenleaf Hotel Niseko Village and Kasara Niseko Village Townhouse, the Muse St Tropez, The Ritz-Carlton Koh Samui, Pangkor Laut Resort, previously voted ‘Number One in The World’ by Condé Nast Traveller, and most recently, The Academy in London as well as the soon-to-be opened Monkey Island Estate in Bray, United Kingdom.
YTL Hotels also features its very own brand of spas, Spa Village, promising an experience that honours the healing traditions of the region.
YTL Hotels owns and manages a prestigious collection of award-winning resorts, hotels, boutique experiences and Spa Villages with a hospitality footprint across Malaysia, Thailand, Indonesia, China, Japan, Australia, France and the United Kingdom, including Pangkor Island Resort, voted the world’s best resort in 2003 by Condé Traveller UK. The group also co-owns the Eastern & Oriental Express luxury train.
The Gainsborough Bath Spa, the only hotel in Bath to be part of the Leading Hotels of the World’s collection of legendary hotels, was named the 2017 Condé Nast Traveller Awards World’s Top 100.
The portfolio also encompasses the ownership management of a number of Marriott properties in Australia and Kuala Lumpur as well as properties under the brand’s prestigious Autograph Collection banner. The Ritz-Carlton, Koh Samui is the latest addition to this partnership. Future plans include the first Ritz-Carlton Reserve in Japan which is set to complement YTL Hotels’ master plan for Niseko Village.
With each new experience that it presents, the company strives to embrace and highlight the natural essence of culture, character and tradition of its surroundings. YTL Hotels is the hospitality arm of YTL Corporation Berhad.
Visit http://www.ytlhotels.com/ for more information and follow us on our social media platforms for #TreasuredPlacesTreasuredMoments