Samsonite Singapore has teamed up with Singapore design company STUDIO DAM to upcycle pre-loved luggage following the successful launch of their 2022 Luggage Trade-In campaign.
Consumers and key opinion leaders were invited to trade in pre-loved luggage at any Samsonite retail store during the initiative that runs until April 30. For every piece traded, Samsonite Singapore has committed to a S$10 donation to the World Wide Fund For Nature (WWF-Singapore).
The Luggage Trade-In Campaign forms part of Samsonite Singapore’s strategy for environmental responsibility, which focuses on the whole journey – from how Samsonite Singapore’s products are made to how they endure; how the company plays its part in reducing its impact on the planet and how it ensures that its people, partners and communities engage in and benefit from this progress. This sustainable push supports a design agency that champions recycling efforts.
Said Samsonite’s SEA Head of Marketing and Brand Strategy Hazlina Dayangku (right): “We are pleased to share the news of our partnership with STUDIO DAM in our ongoing efforts to reduce wastage and increase sustainable initiatives within our company. It’s truly encouraging for us that travellers have embraced this campaign and we take this as a positive move forward towards creating a beneficial impact on the way we engage with our sustainable goals.”
In a bid to support a circular economy, Samsonite Singapore’s tie-up with STUDIO DAM, a firm of sustainable design in Singapore, will see pre-loved luggage upcycled into sets of 2-piece coasters which customers can redeem at Samsonite’s ION (#B3-08) and Suntec City outlets (#01-463/466, North Wing). The offer begins in May, with details to be posted on Samsonite’s social networks (Instagram: @samsonite_sg).
STUDIO DAM – founded by Debby Yu and Matthijs Rikken – is a multidisciplinary design studio, one arm of which focuses on upcycling waste through their DAM GOOD PLASTIC enterprise into a variety of products including trays, coasters and plant pots.
The DAM GOOD PLASTIC initiative is a display of STUDIO DAM’s effort in practising corporate social responsibility. Said Matthijs Rikken (right), Co-Founder – Creative Director – Maker: “From preloved luggage to 100% upcycled all-purpose trays, this collaboration between Samsonite and DAM GOOD PLASTIC is so meaningful as we witness the company taking steps to create a tangible, 100% up-cycled plastic object made locally in Singapore from their own waste.”
Samsonite’s donations to WWF-Singapore go towards the environmental group’s No Plastic In Nature Initiative, Plastic ACTion (PACT), a programme that empowers companies to adapt their business models and processes to be more resource-efficient.
Formerly known as the World Wildlife Fund, WWF-Singapore is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment.
Samsonite has built a legacy of acting responsibly and with integrity. The brand has long been committed to incorporating sustainable practices into its product innovation and bringing positive impact to communities.
Founded in Denver, Colorado in 1910, Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability.
For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfil the on-the-go lifestyle needs of the dedicated traveller.
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STUDIO DAM kickstarted its mission of practising corporate social responsibility (CSR) in 2021 with an initiative to upcycle unwanted waste plastics.
Coined DAM GOOD PLASTIC, the initiative seeks to work with established brands to advocate plastic upcycling and educate on the value and reusability of plastic.
STUDIO DAM is foremost a design and branding agency that has worked with numerous start-ups and SMEs focussing on their visual communication and strategies since 2017. Their projects have also involved spatial design, installations, product design and other creative denominations.
DAM GOOD PLASTIC is currently working with Samsonite Singapore to morph used luggage into brand-new items that stay true to the brand’s sleek identity.