Ageing has always been a hot topic and the golden question associated with it is: What betrays your age?
Hair is definitely ranked alongside skin. But face and skin often come first for most people, who are concerned only about hair loss and grey hair.
Hair ageing actually happens at both hair shaft and follicle levels. Many internal and external factors contributing to hair ageing. Internal factors include genetics and hormonal imbalance, while external factors range from UV radiation, pollution, tobacco, diet and lifestyle.
Oxidative stress, made worse by a number of external factors, could play a determining role in the premature ageing of hair. One main sign of hair ageing is thinning and loss of density in the hair as the roots become weaker. As time passes, hair becomes dull, fragile and devitalised, hence losing its buoyancy and suppleness and is harder to style. The hair also turns grey and whitens as catalase becomes rarer and melanin production reduces.
Sometimes the production of sebum reduces causing the scalp to dry out, making the hair fragile during the growth stage. In a nutshell, hair ageing is characterised by thinning, dry, damaged and devitalised hair.
French hair care provider Phyto has developed Phytodensia to rejuvenate dull and thinning air. The Phytodensia range consists of a Plumping Shampoo, Fluid Plumping Mask and a Plumping Serum, a hair care ritual created specifically for hair losing its beauty over time.
Brimming with unique powerful botanical active ingredients, Phytodensia offers complete anti-ageing properties to restore the opulence of younger hair. The active ingredients possess exceptional potent restructuring power that restores the hair substance’s strength and vitality through the hair fibre and the scalp.
Vernonia (revitalising properties): Harvested by hand in the high plateaus of Madagascar, Vernonia extract is filled with regenerating properties and has a vitamin-rich peptide that stimulates hair growth. This unique ingredient invigorates the scalp and revitalises the hair.
Grape extract (youth-protecting and anti-oxidant properties): Rich in polyphenols with strong antioxidant properties that optimise the protection of hair roots against external aggressions. It is one of the best ingredients that promote the growth of vibrantly healthy hair.
Hyaluronic acid (intense hydration): Iy has the ability to penetrate the core of the hair fibre, where it will contribute to retain water and boost the volume of the hair.
Acacia collagen (Strengthens and protects): It coats and envelops the hair forming a protective film against external aggressions. Composed of oligosaccharides and proteins with hydrating properties, it leaves the hair with extra body, suppleness and radiance.
Milk thistle extract (promotes suppleness and shine): Grown in the Mediterranean basin, the decoction of milk thistle fruits reduces the loss of water and acts as a conditioner. The hair is regenerated, shiny and supple.
In Phytodensia, vernonia and grape extract help restructure the scalp and promote hair growth that is full of vitality, hyaluronic acid and acacia collagen act to enrich the hair fibre and the milk thistle extract softens and brings radiance to the hair.
Phytodensia has been created specially for thinning and dull hair.
Plumping Shampoo (200ml, $45): The first step in the hair care ritual that gently cleanses the hair and creates a remarkable light lather. With every wash that targets the scalp and the capillary fibre to restore volume and youth, it leaves the hair light, soft and voluptuous. This sulfate-free lightweight shampoo has a sensuous feminine fragrance with the fruity notes of pears and peach flowers, made sophisticated by musk and vanilla.
Fluid Plumping Mask (175ml, $85): A light mask infused with restructuring active ingredients leaving the hair voluptuous, revitalised and full of body. The coating mask is used after shampooing, the hyaluronic acid and acacia collagen recharge and shield the hair cuticle, transforming the hair by bringing body and volume to it.
Plumping Serum (30ml, $65): The non-oily fluid serum stimulates the scalp and leaves the hair stronger and more resilient, brimming with radiance. This fortifying elixir works like a booster from the roots up to transform dull hair and is recommended to be used three times a week after shower on dry or damp scalp. With every use, hair begins to look resplendent.
The Phytodensia range is available at:
Beauty by Nature Ion
Ion Orchard #B3-49/50, 2 Orchard Turn, B3-49/50, Singapore 238801 Tel: +65 6884 5182
Robinsons The Heeren
260 Orchard Road, Singapore 238855 Tel: +65 6735 8838
Robinsons Raffles City
252 North Bridge Rd, #03-01, Raffles City Shopping Centre, Singapore 179103 Tel: +65 6216 8388
50, Jurong Gateway Road, #01-07/13, Singapore 608549 Tel: +65 6887 8838