As PERRIER celebrates its 160th anniversary, the brand continues to amaze. To celebrate its birthday with talent and panache, PERRIER has reimagined its iconic green bottle and will announce other upcoming surprises.
The new limited-edition PERRIER + STARCK was launched in Singapore on 28 November 2023. It is a brand-new version of the iconic glass bottle whose shape has been glorified. For the first time in its history, the bottle has been modified – by visionary creator Philippe Starck.
In the version, re-envisioned by Starck, the PERRIER bottle becomes a distinct and unique creative object, both remarkable and elegant, without compromise to its iconic shape.
Taking inspiration from Fresnel’s optical lens design and the way it diffracts light, the thin horizontal streaks carved into the glass surface of the PERRIER + STARCK bottle create visual interest through a play on optics and light, illuminating the tremendous energy source and poetry contained within its bubbles.
A creative evolution in terms of both design and functionality to celebrate the legendary energy of the French symbol, PERRIER.
The PERRIER + STARCK design is the latest example of the brand’s time-honoured tradition of collaborations with celebrated creative figures.
Throughout its 160-year history, PERRIER has worked with some of the world’s most influential artists and creative figures, including Andy Warhol, Salvador Dalí, Bernard Villemot, Raymond Savignac, Jean Carlu, Jean-Gabriel Domergue and Takashi Murakami, each contributing their own unique artistic vision to revisit the French brand’s image.
To celebrate the launch in Singapore, PERRIER has collaborated with M Social Singapore to introduce an enticing hotel and cocktail experience. M Social Singapore has been selected as the official partner venue, given Starck’s involvement in designing this contemporary lifestyle accommodation.
PERRIER + STARCK takes over M Social Singapore
From 1 December 2023 to 29 February 2024, the vibrant green hues of PERRIER will enliven M Social Singapore’s Loft Premier Room, where guests will immerse themselves in the creative energy of PERRIER + STARCK.
To enhance this experience, all guests will receive an exclusive DIY cocktail kit in their room. They will also be gifted with two limited-edition PERRIER + STARCK bottles during their stay.
The PERRIER + STARCK staycation package starts from $290++ a night, inclusive of daily breakfast for two, exclusive PERRIER merchandise, and $50 dining credits at Beast & Butterflies. * Blackout dates apply: on 24, 25 and 31 December 2023, and 19 to 22 February 2024.
PERRIER Terrace at Beast & Butterflies
M Social Singapore’s flagship restaurant, Beast & Butterflies, has also crafted four unique PERRIER cocktails for their revamped menu.
Drawing from the invigorating essence of PERRIER, the Tom Yum PERRIER cocktail features Asian ingredients such as basil, ginger, lemongrass, lychee and Thai bird chilli.
Starck’s Negroni offers an exotic twist to the classic Negroni Spagliato, incorporating PERRIER Pineapple Flavored Sparkling Water and topped with salted pineapple foam and Pineapple saccharum.
Another highlight is the PERRIER Mon Chéri, made with PERRIER Peach and Cherry Flavoured Sparkling Water and vodka infused with cherry tomatoes, reminiscent of a delightful summer salad.
“Philippe Starck is the first creator invited to glorify the iconic shape of the famous green PERRIER bottle, making this an exciting collaboration for the brand. We are extremely eager to showcase Starck’s art of innovation at one of the few places in Singapore that he also designed: M Social Singapore.
“Our partnership with the hotel not only signifies a convergence of artistic brilliance but also promises to immerse our audience in an extraordinary sensory experience,” said Mathieu Marchal, Regional Manager APAC, Nestle Waters.
Guests are invited to take photos at the PERRIER corner in Beast & Butterflies
“We stand with immense pride as M Social Singapore once again becomes the canvas for Philippe Starck’s brilliant creations,” said Anthony Lim, General Manager of M Social Singapore. “The creative spirit of Starck is intricately woven into the very essence of our hotel, and we consider it a profound privilege to extend the celebration of his genius through the launch of PERRIER + STARCK.
“The elegant bottle, with its unique narrative, beautifully reflects the way M Social Singapore curates a truly theatrical experience. Placing this exquisite bottle within our chic loft interiors, also masterfully designed by Starck, adds an extra layer of intrigue and sophistication to our hotel.”
PERRIER + STARCK retails at $64 and $345.60 for a pack of four and a carton of 24 311ml bottles respectively. The 727ml bottle retails at $25 for one and $270 for 12 bottles.
The bottles are exclusively available for sale at www.perrier.com.sg and customers purchasing $100 and above will enjoy complimentary shipping. For in-store purchases, customers can visit Angelina in Marina Bay Sands Singapore and Botany at Robertson Quay.
To discover the PERRIER + STARCK loft at M Social, please visit this link https://www.msocial.com/en/singapore/m-social-singapore/offers/perrier-plus-starck-staycation-at-m-social-singapore/ or reach out to [email protected] or contact +65 6657 0001.
For reservations at Beast & Butterflies, [email protected] or contact +65 6557 0018.
PERRIER Carbonated Mineral Water
With a story that started in 1863, in Vergèze, South of France, PERRIER® Carbonated Mineral Water, is recognized worldwide by its iconic green bottle. Enjoyed in more than 140 countries worldwide, it is known for its refreshing mineral water combined with its unique bursting bubbles. PERRIER also offers a variety of delicious mineral waters with natural flavours including Peach, Pineapple and Lime.
For more information, visit www.Perrier.com.
M Social Hotel Singapore
M Social Singapore is a 293-room lifestyle design hotel situated along Robertson Quay that thrives on an interplay of friendship, community and new experiences. Designed by renowned French designer Phillippe Starck, the hotel embraces the millennial mindset with art, design and technology at its core. Owned and operated by Millennium Hotels and Resorts, M Social Singapore is part of an integrated project, which includes UP@Robertson Quay, a luxury apartment project by City Developments Limited.
MILLENNIUM & COPTHORNE HOTELS
Millennium Hotels and Resorts (MHR) is the global brand of Millennium & Copthorne Hotels Limited (M&C), a global hotel company that owns, manages and operates over 145 hotels across some 80 locations. It has several distinct hotel brands, including Grand Millennium, Millennium, M Social, Copthorne and Kingsgate, throughout Asia, Europe, the Middle East, New Zealand and the United States. Its properties are in key gateway cities such as London, New York, Los Angeles, Paris, Dubai, Beijing, Shanghai, Seoul, Tokyo, Singapore and Hong Kong. Occupying the best locations around the world, MHR has the perfect address for business and leisure travellers. M&C is the hotel arm of Singapore-listed global real estate company City Developments Limited, and is a member of the Hong Leong Group.
Visit www.millenniumhotels.com for more information.