New Launches

Maison 21G and 3 local artistes illustrate story behind each olfactive family

From 10 to 25 November 2022, Parisian haute perfumery brand Maison 21G will present A Polysensorial Reconnection, its first one-of-a-kind immersive experience in Singapore. The multi-sensory exhibition will shine the spotlight on the works of photographer Lee Yik Keat, digital illustrator André Wee, DJ and producer MYRNE.

Each multidisciplinary artist has brought to life their artistic interpretations of these 5 iconic accords Floral, Aquatic, Woody, Citrus and Amber, curated by Maison 21G Founder and Master Scent Designer, Johanna Monange. An exclusive blend of Woody and Floral families inspired by Andre’s digital illustration, La Création, will also be showcased at this exhibition.

“Smell is the most difficult sense to quantify or describe, and I would like to challenge Yik Keat, André and MYRNE to go beyond the expected prisms of visual art and music to break the codes of sensory perception,” said Johanna Monange, Maison 21G Founder and Master Scent Desi.

Yik Keat captured the essence of each scent family and overlay them with more texture to highlight how different ingredients blend perfectly together to create perfumery magic.

In a never-heard-before approach, MYRNE produced five exclusive tracks showcasing how each scent would sound like. Enjoy Yik Keat’s photos while listening to these tracks specially created for each accord by MYRNE for a fully immersive experience.

André accurately captured the endless perfumery possibility blooming within a bottle when you mix two different accords together, leaving you mesmerized by the beauty of scent creation.

Special collection of the 6 curated perfumes – Floral, Aquatic, Woody, Citrus, Amber, La Création will be available for purchase in 30ml EDP (SGD 150) and 100ml EDP (SGD 320) during 10 to 25 November 2022.

The bottle design featured 6 different languages which highlighted where Maison 21G has retail presences in. These perfumes will be sold exclusively at Duxton Flagship Boutique and Marina Bay Sands Boutique.

This unique exhibition, putting all senses together will be open to public from the 10 to 25 November 2022. It will be on display exclusively at Maison 21G’s Duxton Flagship Boutique during its first week, before relocating to the brand’s Marina Bay Sands Boutique on the second week, allowing more visitors to experience this unique polysensorial exhibition, for the first time ever in Singapore.

A Polysensorial Reconnection illustrates yet another creative platform for Maison 21G – pushing the boundaries of creativity and bespoke perfume creative sensorial experiences – to educate your noses and inspire you to express yourself by designing your signature scent in total freedom.

Maison 21G A Polysensorial Reconnection Perfume Collection

FLORAL / BLOOM
QUINTESSENCE: Explore a realm of exquisite finesse that transports you to the Jardins de Bagatelle in the springtime, where the essence of romance radiates. This fragrance is a quintessentially natural Parisian ‘Ce je ne sais quoi.’ 

AQUATIC / WAVES
AMBROSIAL. Breathe and dive deeply into sharp, clean, fresh and uplifting notes of Aquatic. Both timeless and breathlessly modern, it’s an expression of laid-back freshness – an irresistible  ‘Jardin de curé’.

WOODY / SANDSTORM
ARBORESCENT. Uncover the earthy scent of the forest, the grounding feeling that comes from connecting to your roots. Vibrant notes of woody accord are intensified by the depth of a dark and animalic oud. A powerful essence of nature!

CITRUS / GLOW
SUNSHINE. Delight in sparkling energy and playfulness, the vibrance of the Tuscan sunshine, and days spent frolicking on Mediterranean beaches. Discover the essence of freedom and unbridled Italian joy. 

AMBER / CRYPTIC
AMBER. Luxuriate in a scent as hypnotic as it is irresistible, conjuring opulent sensations and hidden rituals. Envelope yourself in sensuality, inviting the heat of skin intimacy and potent dreams of passion. An addictive blend providing seduction and oriental mystery in equal measures. 

LA CRÉATION / COALESCENCE
LA CRÉATION. Envelope yourself in an attitude of minimalist sophistication. Strip away the excess, leaving a silken essence of stark white light and crystalline air upon the skin. This potion leads each moment with pristine modernist design. 

Maison 21G
Bespoke to every individual and tailor-made for any occasion in your life, Parisian perfume house Maison 21G promises to guide customers in creating a unique fragrance that speaks to their soul, said to weigh 21 grams.

It is a revolutionary fragrance concept that determines the right scent for each person. They cut all intermediaries of traditional perfumery and give access to pairable perfume essences, with their expert guidance and AI technology. For the avant-gardiste, seeking distinction and personalisation, Maison 21G’s unique offerings allows you to embark on an enlightening journey of discovery through scent without compromising on authenticity.

For more information, visit www.maison21g.com

Display Period: 10 to 17 November 2022, 12pm to 8pm
Maison 21G Duxton Flagship Boutique
77 Duxton Road, Singapore 089536

Display Period: 19 to 25 November 2022, 11am to 10pm
Maison 21G Marina Bay Sands Boutique
The Shoppes at Marina Bay Sands, 10 Bayfront Avenue #01-32, Singapore 018956

ABOUT THE ARTISTS

Master Scent Designer

Maison 21G arose from Johanna Monange’s passion and 20 years of experience in scent design working alongside renowned brands and perfumers. She has played a vital role in the creation of worldwide bestsellers, including La Vie est Belle by Lancôme and One Million by Paco Rabanne.

With Maison 21G, she completely breaks conventions and cuts all perfumery intermediaries. By putting the consumer in direct contact with Haute Couture perfumery oils, Johanna allows you to create your own perfumes and Home Scents in total freedom.

A lover of nature, she empowers everyone to blend their very own scents using only clean, vegan and sustainably sourced ingredients, beneficial for the skin and the planet alike.

Photographer

Yik Keat is a self-taught urban photographer based in Singapore. At the age of 25, Yik Keat has accumulated a following of 3.8 million individuals on
Instagram and TikTok, where most of his work can be found.

He is known for telling stories out of the ordinary, exploring daily life with a unique set of colours and tones. Yik Keat puts immense effort into crafting each visual and hopes to convey a broad spectrum of emotions to every audience.

Digital Illustrator

André Wee is a digital content creator, illustrator and virtual world builder from Singapore.

Having studied illustration and attaining a BFA at the Rhode Island School of Design (RISD) in America, he started his own practice (Studio Andre Wee/ SAW) back in Singapore where he finds himself working with and exhibiting with a variety of clients internationally in both physical and digital exhibitions.

He works across a variety of mediums, jumping between the traditional and the digital, between paint and pixel, canvas and code.

DJ and Producer

Known for his intersections in house and high-energy electronica, MYRNE is a force that’s unafraid to experiment.

Born Manfred Lim, MYRNE picked up electronic music by teaching himself FL Studio while in the Singaporean military. His experiences in isolation, coupled with his classical training, has granted him a unique outlook on electronic music.

With an endless appetite for collaboration, and forever armed with a crate full of dancefloor fillers, MYRNE is well-poised to leave an interminable imprint on dance music.

 

 

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