HONG KONG: Thanks to the launch of the Guangzhou-Shenzhen-Hong Kong High Speed Rail, travelling between Hong Kong and 44 major cities in China has never been easier; business and leisure travellers from Hong Kong and China are able to enjoy a much shorter travel time and cost. In light of this, Dorsett Hospitality International (DHI), one of Asia's fastest-growing hotel groups based in Hong Kong, aims to expand its "City Convenience" promise to let all guests experience a seamless holiday or workcation wherever they are, as long as they stay with Dorsett.
Adding A Dash of Surprise for Guests Arriving at the Cities by High Speed Train
Bringing City Convenience to life - one of the five attributes of the Dorsett brand promise, business and leisure travellers will find it extra convenient as they will be able to travel across cities via the high-speed rail service directly, while the 10 hotels in Hong Kong and 4 in China under its three brands - Dorsett, d.Collection and Silka - are ready to welcome guests arriving at the cities with a complimentary bottle of house wine.
The Express Rail Link to City Convenience, and the Vibrant Experience
"The new high-speed rail service marks a significant milestone in the tourism industry. With most visitiors arriving in Hong Kong being from mainland China, this service will be of great benefit to them, as is our hotels' free shuttle service to Kowloon Station, which is connected to the Hong Kong West Kowloon Station."
"Hong Kong travellers will also benefit as it gets easier for them to travel to fabulous places in China like Chengdu, Wuhan, and Shanghai where Dorsett hotels are located. Allowing guests to explore the vibrant local neighbourhood effortlessly with the perfect location of the hotels, they will be thrilled by the city convenience we provide,"says Ms Anita Chan, Senior Vice-President of Brand Marketing.
Earlier, DHI introduces a new brand promise "Stay Vibrant" for the Dorsett brand with the aim to deliver a vibrantly unique experience to all guests through its 5 brand attributes and City Convenience is one of them.
"If you've ever stayed in any Dorsett hotel before, you'll know that we love to delight our guests in any way we can, in this case, a free bottle of house wine. Imagine after travelling on a high-speed train, you're welcomed by a team of courteous hotel staff with a bottle of house wine in your room. This costs us very minimal, but to our guests, a little touch can go a long way," she continues.
One Ticket Away From 'Your' Vibrant Stay at Dorsett Hotels
To add a dash of comfort to any stay, from 23 September 2018 onwards, all Dorsett guests who present a valid high-speed rail ticket will get a complimentary bottle of wine upon check-in. This offer is applicable to all bookings channels for a staying period till December 2018.
Participating hotels include Dorsett Wanchai, Hong Kong, Cosmo Hotel Hong Kong, Dorsett Mongkok, Hong Kong, Dorsett Tsuen Wan, Dorsett Kwun Tong, Lan Kwai Fong @ Kau U Fong, Silka Far East, Silka West Kowloon, Silka Tsuen Wan and Silk Seaview; and Dorsett Grand Chengdu, Dorsett Shanghai, Dorsett Wuhan and Lushan Resort.
Terms & Conditions
- This promotion is valid till December 2018 (Both booking and staying period)
- To enjoy the offer, guest must presents a valid high-speed train ticket that indicates 'Hong Kong West Kowloon Station' as either the departure station or the destination. The ticket must be within 24 hours from the departure time at the Hong Kong West Kowloon Station or at any high-speed rail stations in China during check-in
- Only one bottle of wine per room will be given (split bookings are considered as one booking)
- This offer cannot be used in conjunction with any other offers
- In case of any dispute, DHI reserves the right to final decision
Chinese Wallet Strategy Continues
To align the marketing goal with its 'Chinese Wallet' strategy, DHI launches the WeChat booking features since late 2017 and establishing the first Hong Kong brand owned Fliggy international flagship store in September 2018, allowing Mainland guests to book with the hotels directly via these two popular new social media platforms:
Scan and visit the WeChat Official Account
Visit the Fliggy flagship store
Dorsett Hospitality International
Headquartered in Hong Kong, Dorsett Hospitality International has three brands under its umbrella; the upscale and midscale Dorsett Hotels & Resorts and d.Collection comprising a range of charismatic boutique hotels and the value-led Silka Hotels. The group currently owns and manages 35 hotels in China, Hong Kong, Singapore, Malaysia and the United Kingdom; there will be nine more openings within the next couple of years in Malaysia, Australia, China, and the United Kingdom.
For more information on Dorsett Hospitality International, visit: www.dorsett.com.