FEBRUARY 4, 2019, SINGAPORE: DFS Group, the world’s leading luxury travel retailer, is celebrating Lunar New Year 2019, The Year of the Pig, with a series of exciting promotions, exclusive offers, personalisation services and interactive activities at DFS, Singapore Changi Airport.
From now until 19 February, DFS has partnered with Moët Hennessy to celebrate the new year festivities with an exclusive Hennessy pop-up store at Changi Airport, the only one of its kind in the global travel retail sphere.
Offering interactive consumer experiences and tastings, the pop-up features Hennessy’s first ever engraving station in travel retail for travellers who wish to add a personalised touch to their bottles. Hennessy partnered with contemporary artist Guang-Yu Zhang to create an exclusive art piece, incorporating the zodiac symbol of the boar and Hennessy’s double distillation process. The artwork is featured on limited-edition festive packaging for Hennessy XO, Hennessy VSOP and James Hennessy.
“Lunar New Year is one of the world’s most celebrated festivals and is a time for family, friends, giving, happiness and good fortune. As we welcome the Year of the Pig, we thank our loyal customers and look forward to welcoming new traveling customers to a luxurious shopping experience that only DFS can offer. Our Lunar New Year campaign enhances the pleasure of giving by offering an array of DFS exclusive products – for customers to show appreciation to loved ones or treat themselves to something extra special at this special time,” said Ariel Gentzbourger, DFS Group Executive Vice President Merchandising.
Exclusive and limited-edition products available at DFS Changi include the Macallan Concept No.1, an Asia First Launch, the limited-edition Benedictine Dom Chinese New Year tin and the limited-edition Royal Salute 21 Year Old.
All products are also readily available on www.iShopChangi.com, where travelling customers can browse and purchase products from 18 hours to 30 days before their flight. Purchased products can be collected at the departure terminals or arrival halls. Travellers can enjoy 10 per cent discount when they check out with the ‘CHEERS10” promocode now through until 31 March 2019.
In preparation for festive feasts and celebrations, travellers arriving in Singapore during the festive period can enjoy an unlimited purchase of wines and champagnes. By absorbing all duties and taxes, DFS allows customers to purchase as many bottles as they wish from an extensive collection at an affordable price. Products range in cost and varietyand start from as little as S$25, with travellers enjoying savings of up to 70% versus domestic prices.
From now through 4 February, travelers at Changi Airport can try their hand at winning a 999 Pure Gold Bar (10g) by playing the exclusive ‘Fortune Catcher’ claw machine. Located in each DFS departure store, travellers are able to use vouchers to play the claw machine – that offers an array of prizes with a minimum purchase of S$168 in store.