New Launches

China marketing book offers social media insights

Marketers who have struggled to capitalise on their Chinese social media presence can rest easy, with the launch of the new book Unlocking the World's Largest E-market: A Guide to Selling on Chinese Social Media. In response to growing interest in the world's biggest e-market, author Ashley Galina Dudarenok has consolidated her 12 years of professional experience in digital marketing in China into an easy-to-read business book.


China has the world's largest e-commerce economy, with revenues of 7.57 trillion yuan (US$1.17 trillion) in 2017. Hong Kong has strong business ties with China, yet many local brands and small business owners have an incomplete understanding of Chinese consumers and the online channels to reach them. There is an increasing demand to learn about digital strategies and tactics specifically for the China market but current books on the subject often lack practical solutions. Seeing a gap in the market, Dudarenok decided to publish a book not just for brands seeking to enter China, but also for those who want to expand their presence in China and those who provide services to Chinese tourists abroad.


Unlocking the World's Largest E-market offers practical advice to Hong Kong marketers about selling on Chinese social media. Dudarenok has seen the transformation in China's online world firsthand. "China is the future," says Dudarenok, "And marketers and business owners need to understand it if they want to stay relevant."

The demand for China digital marketing knowledge has also been recognised by Edward Tse, Founder and CEO of Gao Feng Advisory Company. "Social media in China, the world's largest, digitally-savvy consumer market, is changing at warp speed," he said. "With it come new and innovative ways for companies to communicate with their users about their products and services. And the difference between those who know how to do digital marketing right in China and those who don't can be huge. Ashley's book is a great read on this topic and it shows how to do digital marketing on social media in China right."

Unlocking the World's Largest E-market is now available on and Kindle ( From Feb 5 to 10, you can purchase the ebook for $0.99 and the paperback for $5.99.

The book launch will take place in Hong Kong on Feb 7 at The Hub in Wan Chai. Ashley will discuss the top trends on WeChat as well as Weibo and KOL Marketing in 2018 with Kim Leitzes, founder of ParkLu, and Hendrik Kühl, managing director of Lion & Lion Hong Kong.

Date: 7 February (Wednesday) Time: Noon - 2pm Venue: The Hub, 1F Fortune Building, 150-158 Lockhart Road, Wan Chai Cost: free-of-charge for marketing managers

Registration link:

Ashley is the founder of Alarice and ChoZan, agencies with expertise on marketing in China. She also runs the biggest vlog and youtube channel about the China market called Ashley Talks. She has appeared in Forbes, CNBC, Huffington Post, SCMP, and speaks at events such as the China Marketing Summit, WeChat Conference, InvestHK, The Women's Foundation, TEDx.

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