WhatsApp has announced the launch of Incognito Chat with Meta AI, a new way for people to have completely private conversations with AI.
As more people turn to AI to ask important questions and seek information, conversations can often include highly sensitive topics such as financial, personal, health, or work-related matters. Incognito Chat is designed to give people a more private way to explore ideas, ask questions, and interact with AI.
Built on top of WhatsApp’s Private Processing technology, Incognito Chat with Meta AI is designed to create a private, temporary space where messages are invisible to anyone else including Meta. Conversations are not saved and messages disappear by default, helping provide a more private AI experience.
In the coming months, WhatsApp will also introduce Side Chat protected by Private Processing, which will allow people to get private AI assistance related to an existing chat without disrupting the main conversation.
Incognito Chat with Meta AI will begin rolling out gradually on WhatsApp and the Meta AI app over the coming months.
Chatting with AI has quickly become a critical part of how people get information and ask important questions. And many of these questions can be deeply sensitive, or include situations where people are including private financial, personal, health or work data with their questions.
Ten years ago we brought the world end-to-end encryption and now we are extending this privacy to chats with Meta AI.
Today we’re launching Incognito Chat with Meta AI, a new way to have completely private conversations with AI. Built on top of our Private Processing technology, Incognito Chat lets you talk to Meta AI in a way that is invisible to anyone else.
Other apps have introduced incognito-style modes, but they can still see the questions coming in and the answers going out. Incognito Chat with Meta AI is truly private — no one can read your conversation, not even us.
Since we started exploring bringing AI to WhatsApp, we’ve been focused on how to deliver this power privately, at a global scale.
When you start an Incognito Chat with Meta AI, you’re creating a private, temporary conversation that only you can see. Your messages are processed in a secure environment that even Meta cannot access. Your conversations are not saved and by default, your messages disappear — giving you a space to think and explore ideas without anyone watching.
We believe this private way of chatting has potential to be part of several ways people chat with AI on WhatsApp. In the coming months, we’ll also introduce Side Chat protected by Private Processing. Side Chat with Meta AI will give you private help with any chat, with context of what’s being discussed, without disrupting the main conversation.
We remain committed to delivering privacy for the world. Incognito Chat with Meta AI is rolling out on WhatsApp and the Meta AI app over the coming months.
