Move over trophies, Mango Diplomacy is officially India’s sweetest new soft power!
The High Commission of India in Singapore just upgraded cultural rewards at the “Threads of Indian Tradition” festival in Nee Soon South. Forget standard medals — performers took home boxes of premium Indian mangoes instead!
PHOTOS: NEE SOON SOUTH IAEC
This juicy strategy is winning hearts and tastebuds. India is using its finest export to build deep, delicious cultural ties.
Artistes traded plastic trophies for boxes of legendary Alphonso, Kesar, Dasheri and Langra varieties. Singaporeans sampled these famous fruits, many discovering their unique flavours for the first time.
This marks the second mega-hit activation this month, following a massive showcase at Our Tampines Hub that drew over 6,000 visitors!
Food diplomacy is proving that the fastest way to international friendship is through the stomach.
