Trafalgar launches world’s first travel fragrance

Industry leader Trafalgar has developed the world’s first travel fragrance in partnership with leading French perfumery Fragonard. Celebrating the love affair between travel memories and scent, La Belle Vie was launched on Valentine’s Day 2019. 

Named after Trafalgar’s brand philosophy, La Belle Vie reconnects guests to “The Good Life”, long after their travels are finished

“When one travels, all five of our senses are used, but for me, the sense that stands out the most is smell,” said Gavin Tollman, Trafalgar’s CEO. “It instantly transports us back to moments in time, connects us to places and reignites special memories. Trafalgar wanted to celebrate this core connection.”  

 A harmonious blend of delicate white petals and a hint of white grapefruit zest, the fragrance for both men and women is available exclusively for Trafalgar guests travelling through France, on itineraries visiting Paris, Eze and Grasse.

For guests travelling on Trafalgar’s Paris Explorer trip, the brand offers an included insider experience at Fragonard’s Parisian HeadquartersAn official Fragonard ‘nose’ will unlock the history and secrets of perfume, with guests being able to get hands-on during the experience, mixing-and-matching three components of the fragrance, to create their own version.

By purchasing this exclusive fragrance, guests can continue to connect to The Good Life, long after their journey has ended. 

 “When we met with Fragonard to talk about how we would further enrich our guests’ experiences, it quickly became obvious that by co- crafting La Belle Vie we would be able to offer a tangible way to unlock rich travel memories long after their travels were over.” said Tollman. 

Fragonard Parfumeur, established in Grasse on the French Riviera in 1926, has been a partner with Trafalgar for 40 years. Like Trafalgar, Fragonard is also a family-owned brand and a leader in its industry, passionate about innovation and preserving their legacy for future generations.  

 “We’re proud to continue innovating our product, this time alongside our partner Fragonard, to offer Simply the Best experiences for Trafalgar guests, time and time again., saidTollman.  

 Watch the video here:  

  Trafalgar will showcase its La Belle Vie fragrance at NATAS Travel Fair in Singapore from 22 to 24 February 2019. Customers will also enjoy the last chance to enjoy the best savings for 2019 summer  trips with 10% Early Payment Discount and additional US$388 off per couple for selected trips, and an all-inclusive airfare deal with Qatar Airways or British Airways at the travel fair.

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