Superfood Kitchen, popular for its healthy and affordable food bowls, has launched ‘Healthier Choice’ menu options in collaboration with the Health Promotion Board’s (HPB) Healthier Dining Programme.
This partnership further strengthens Superfood Kitchen’s commitment to providing access to affordable and nutritious foods in Singapore.
An HPB study revealed that an alarming 90% of Singaporeans consume an average of 9g of salt daily, surpassing the recommended daily salt intake by 4g. On September 28, 2022, the Health Promotion Board unveiled its ambitious objective of reducing sodium consumption by 15% within the next five years.
This pivotal initiative aims to combat the adverse health effects associated with excessive salt intake.
Recognising the urgency and significance of this initiative, Superfood Kitchen has taken a proactive stance in promoting healthier lifestyles with its participation in HPB’s Healthier Dining Programme by providing more people with access to affordable and nutritious meals.
Since its inception in 2014, the Healthier Dining Programme has significantly expanded the availability and accessibility of healthier food and drink options in Singapore by over ten times. As part of the Healthier Dining Programme, Superfood Kitchen’s new menu options have been crafted to align with the recommended healthier choices.
The dishes have undergone a compulsory analysis, ensuring their nutritional value meets the HPB’s guidelines. Additionally, the Healthier Dining Programme endorses these dishes with healthier choice labels, enabling Singaporeans to easily identify them as part of the programme.
Superfood Kitchen’s 5 new ‘Healthier Choice’ items
Meticulously curated to enhance health benefits and maximise nutritional value, these innovative additions reflect Superfood Kitchen’s unwavering commitment to not only prioritising the well-being of its customers, but to provide healthier meal options which is easily accessible and affordable.
“We are thrilled to partner with the Health Promotion Board’s Healthier Dining Programme,” said Ernie Voon, Co-Founder of Superfood Kitchen. “Our mission has always been to make healthy and affordable food accessible to everyone, and this collaboration allows us to take a significant step towards achieving that goal. We are dedicated to providing our customers with delicious meals that contribute to their overall well-being.”
Fitness buffs can opt for the ‘Gym-Bo’ ($8.50) which has Sous-vide Chicken Breast, Asian Spiced Brown Rice, Burnt Broccoli, Red Capsicum, Alfafa and Lettuce (227 calories / 19.5g protein / 27.4g carb / 4.2g fat), while the ‘Moroccan Delight’ ($7.90) offers a spiced up meal with its Cajun Chicken, Spiced Moroccan Cous Cous, Tomato Salsa, Sea-salt Roasted Pumpkin, Coriander and Lettuce (277 calories / 19.4g protein / 30.5 carb / 8.3g fat).
Edamame is a protein-packed ingredient and takes centrestage in ‘Yo-Edamame!’ ($7.90 ), comprising of Honey Soy Chicken, Salted Edamame, Barley Brown Rice, Cucumber, Pumpkin and Lettuce (288 calories / 16.9g protein / 34 carb / 8.5 fat).
The Indian inspired ‘Mr Mango-Tikka’ ($8.50), offers Tandoori Chicken, Asian Spiced Brown Rice, Potato, Mango, Red Capsicum and Lettuce (310 calories / 16.9g protein / 40.3 carb / 10.5 fat), while ‘Keep The Beet’ ($10.90), packs a flavour punch with its Smoked Salmon, Quinoa, Peach, Beetroot, Alfafa and Lettuce (213 calories / 16g protein / 27.3g carb / 4.6g fat).
The Health Promotion Board’s Healthier Dining Programme has played a vital role in supporting Superfood Kitchen’s journey towards providing healthier menu options for Singaporeans. The programme recommends a healthier menu for its partners, conducts menu analysis to ensure nutritional compliance, and grants the use of healthier choice labels to endorse menus that meet the HPB’s standards.
Superfood Kitchen has gained recognition for its commitment to promoting healthier eating habits among Singaporeans. Through the use of innovative touchscreen ordering system, customers are able to get the nutritional count of their selected food items calculated in real-time, enabling them to make informed meal choices.
With over 40,000 food combinations made from 40 ingredients, Superfood Kitchen offers an extensive range of healthy options to cater to diverse dietary preferences.
“Receiving the Healthier Choice labels for our menus is a testament to our commitment to providing healthy and affordable options for our customers,” added Ernie. “We are immensely proud to have our efforts recognised and we look forward to continuously supporting Singaporeans on their journey toward a healthier lifestyle.”
In early 2022, Superfood Kitchen started out as an idea between husband and wife, Ernie Voon and Ca-ryn Lim, to address the heightened daily nutritional needs of Singaporeans in a post-pandemic era.
The mission is to provide affordable, healthy meals that is not only easily accessible, but also customisable based on individuals’ preferences and nutritional needs.
Superfood Kitchen’s flagship outlet was opened in September 2022 at Raffles City Shopping Centre, and has since expanded to Changi Airport T3, Jurong Point and Alexandra Retail Centre (Cloud Kitchen).
For more information on Superfood Kitchen, visit https://www.superfoodkitchen.sg/.