New Launches

Rasel expands premium halal catering service to MICE and corporate events

Rasel Catering Singapore, a leading premium halal catering service, has expanded its capabilities.

Leveraging on an international award- winning kitchen team, Rasel produces artisanal menus beyond the typical halal buffets.

Customers can expect bespoke solutions that are highly personalised from concept to fruition whether it
is a corporate function, a simple party, a joyous wedding or a MICE event.

Alan Tan (above) , Co-Founder and Managing Director of Rasel Catering Singapore, said: “Rasel caters to customers’ need for upscale halal food. Service today means augmenting not only the taste of a dish and look of a buffet but also sharing our expertise.”

Said Chris Loh (below), Co-Founder and Creative Director of Rasel Catering Singapore: “From the scale of the occasion to overcoming the design challenges of the chosen venue and expectations of people, our customers can expect the full spectrum of halal service solutions which is Rasel’s new hallmark. They can rely on our professional advice and deep knowledge to overcome even the most unexpected of challenges to make their occasion a truly original one.”

Executive Chef Boey Min Hwa will helm Rasel’s kitchen. Specially selected from among the best chefs in Singapore to support the award-winning Singapore National Culinary Team, Chef Hwa has a
strong passion for the culinary arts and continues to hone his craft.

He has assisted both the Hot Cooking and Hot Present Cold categories which clinched Singapore’s first-ever double gold medals, including Best Overall Champion, at the 2016 IKA Culinary Olympics in Germany.

Deeply influenced by his Asian roots, Chef Hwa marries his Western skills to inject fresh vigour into
Rasel’s premium halal repertoire, turning myriad flavours into artful creations that will breathe new life
into the halal sphere.

Transformation of local favourites

Rasel recently showcased the transformation of local favourites like the beancurd dessert and goreng
pisang (banana fritters). These dishes were given a modern twist.

Chef Hwa brought back the flavours of yester years in new forms, allowing guests to reminisce and recollect Singapore’s F&B journey and dining culture.

Chef Hwa said: “Halal food isn’t just Mee Siam or Mee Rebus. Singapore is culture rich and taste buds
here are accustomed to all sorts of flavours. I belong to the crossover generation and so I understand
the changing demands of baby boomers as much as Xennials (born between the late 1970s and early
1980s). It excites me to re-craft old favourites and present it to delight our customers.”

Harnassing technology for MICE

Leveraging digital technology advancement, Rasel also introduced the iBox as a queue-cutting solution at MICE events to increase efficiency in food service. Participants at such large-scale events can order
their food via mobile phone. They can key in a given code at an iBox to retrieve their meal.

Simply Buffet
Rasel continually observes, listens and acts on strengthening its core competency in food service to
cater to clients with different needs. It also launched “Simply Buffet” which is small on price
but big on taste.

This new tier provides an alternative for customers who prioritise price without
compromising 0n the quality of food.

Alan Tan said: “Simply Buffet was created to complete our spectrum of solutions for our customers. Rasel has extended our menu to include another joyful feature to meet our customers’specific needs.”

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