New Launches

LG Expands its 2018 line-up of OLED TVs with the new OLED B8S

SINGAPORE: LG Electronics (LG), the world’s best-selling OLED brand since 2013, continues to advance its position with the new LG B8S 4K OLED TV. Made in South Korea, the B8S adds to the 2018 line-up of 4K OLED TVs and packs powerful features of the OLED series such as Alpha 7 processor, 4K Cinema HDR, 4K High Frame Rate and LG’s ThinQ® Artificial Intelligence (AI), which processes and responds to requests based on voice commands.

Excellent Picture Quality with Superior Performance

The LG B8S OLED TV is equipped with LG’s Alpha 7 processor, which provides true-to-life images filled with rich colours, sharpness and depth for more realism. Its precise dual-step noise reduction process reduces grain and banding noise, improving clarity and smoothness of pictures. The processor also augments colour performance, thanks to the advanced mapping capabilities that make colours look close to the original content.

4K Cinema HDR Experience Right in the Comfort of the Home

The LG B8S OLED TV will also feature 4K Cinema HDR, which brings a truly cinematic experience to the home. The feature adds support for Advanced HDR by Technicolor, and supports most major HDR formats, from processing HDR images dynamically frame by frame through Dolby VisionTM to HDR10 Pro and HLG Pro (Hybrid Log-Gamma). The TV builds on a legacy of LG’s proprietary algorithm, such as the Enhanced Dynamic Tone mapping giving consumers a superior viewing experience. The cinematic experience is further enhanced with the support of Dolby Atmos® that offers object-based surround sound for the best audio-visual experience possible.

 Shaping a New Entertainment Lifestyle through Intelligence

LG’s ThinQ® AI TV is powered by the fifth generation of webOS TV operating system platform. It offers a launcher bar for easy access and switching between apps such as Netflix, YouTube, Toggle, LG Gallery, or other commonly accessed functions like the web browser or TV scheduler. The 2018 LG TVs also features the new ThinQ® AI that delivers intelligent voice-activated control. Viewers can speak directly into the remote control to give voice commands and execute actions such as setting the TV timer,  changing the picture mode without manually navigating the interface, or search for recommendations of movies available through the various content apps.

“The new LG B8S OLED TV is equipped with the same technologies that make its predecessors so powerful,” said Hosik Kim, Product Director, LG Home Entertainment. “It is priced more affordably without compromising on the superior offerings of the LG OLED, making its technology more accessible than ever.”

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