ezbuy celebrates second anniversary with Friends Deal, Singapore's first and largest global shopping platform, is celebrating its 2nd anniversary since its rebranding from 65daigou to ezbuy in March 2016 with social commerce Friends Deal. Available on the ezbuy mobile app and website, ezbuy's Friends Deal gives users the opportunity to enjoy shopping together at heavily discounted prices of up to 80%.

Inspired by PinDuoDuoa China digital platform which recorded more than 200 million visitors and achieved unicorn status with a company valuation of US$2 billion in 21 months, ezbuy's Friends Deal utilises a similar but refined version of this social commerce concept for users to secure greater deals via their friends.

Said Wendy Liu, Co-founder of ezbuy: "Think of Friends Deal as buying in bulk and at rock-bottom prices, but with the help of friends. I liken it to the good old Singapore communal kampong spirit, but with a cutting-edge digital twist to the whole user experience."

A game changer for social commerce, ezbuy will continue to refine the Friends Deal over the next few months, allowing users from all over the globe to connect, share and earn. Incorporating key elements that allow smartphone users access to a wide variety of products from China, South Korea, Singapore, and the United States, Friends Deal will be the latest digital commerce format for users to source for greater deals via its mobile app and website.

Led by the original founding executives since its founding in 2010, ezbuy has maintained its privately-held ownership throughout its eight-year history allowing it to control key strategic and business decisions.

The company is also the leading global shopping platform for cross-border transactions, having delivered hundreds of millions of packages to customers in Southeast Asia and transforming from a local home business to having presence in eight other countries - China, the US, Taiwan, Malaysia, Australia, Thailand, South Korea and Indonesia.

The company's suite of product and business processes has also expanded over the last two years, in response to customers' evolving trends and industry regulations.

Today, e-commerce platforms in the industry have applied several initiatives pioneered by ezbuy to address the pain points of customers, specifically for cross-border transactions. This includes pre-sale services like listing translations and flat-rate shipping fees; to after-sale services like shorter shipping duration and mitigating risks for customers to enjoy greater peace of mind when shopping globally.

ezbuy (owned by EZbuy Holdings Limited) is Singapore's first and largest global shopping platform, founded in 2010 by a group of aspiring entrepreneurs with a unified mindset to bring quality products in a convenient way to the locals. A global marketplace for online retailers, customers can enjoy access to millions of quality products worldwide, from countries like China, the US, Taiwan South Korea and singapore.

Besides the access to ezbuy/Prime services, ezbuy has since expanded the marketplace from China to the US, Taiwan, South Korea and Singapore. It has more than 3 million customers from Singapore, Malaysia, Indonesia and Thailand. For more information, visit

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