Experience the true magic of Aotearoa

New Zealand welcomes all curious Singaporeans to explore New Zealand with the launch of its new ‘IF YOU SEEK’ campaign.

For travellers who seek out authentic and extraordinary travel experiences, New Zealand offers rich encounters with rare and wonderful wildlife, breath-taking landscapes and meaningful cultural experiences.

Singaporeans looking for a fresh adventure are invited to experience the true magic of Aotearoa for themselves. New Zealand rewards those curious enough to look a little deeper and go a little further to discover more authentic, meaningful connections.

Tourism New Zealand unveils its first global campaign since 2019, IF YOU SEEK; the country’s invitation to international visitors who seek more through extraordinary travel.

A distinct local culture, flavour and generosity combined with unique wildlife and famed natural landscapes in Aotearoa New Zealand give way to powerful experiences for the inquisitive traveller, in quest of authenticity and discovery.

Tourism New Zealand’s Chief Executive Rene de Monchy said, “Aotearoa New Zealand is a place for those who pursue meaningful connections with culture, people and the environment. Those curious manuhiri [visitors] are rewarded with a rich experience of our beautiful country and are met with manaakitanga (a deep expression of hospitality and reciprocal understanding/connection).”

IF YOU SEEK is for Singaporean seekers who love to embrace richness in every encounter, connect with rare and wonderful wildlife, breath-taking landscapes and meaningful cultural experiences.

Tourism New Zealand’s General Manager International Gregg Wafelbakker said: “As well seasoned travellers, Singaporeans are always looking for fresh adventures that inspire, refresh, and transform. We believe that New Zealand offers travellers a rewarding holiday with our rich culture and immersive experiences set against alluring backdrops. We welcome Singaporeans to look a little deeper and go a little further in Aotearoa New Zealand to discover more authentic, meaningful connections.”

Tourism New Zealand?is responsible for marketing New Zealand as an international and domestic visitor destination. We believe that tourism needs to contribute more to New Zealand than it takes. Tourism must create jobs, restore nature, enhance our heritage, build our national reputation and make us proud. It must inspire and enable us to celebrate who we are, our unique people and place. Our purpose is to enrich New Zealand by maximising the contribution of visitors, we deliver this by maximising the impact domestic and international visitors have across the four wellbeings of nature, society, culture and the economy.

For more information about Tourism New Zealand, visit

For more information about holidaying in New Zealand, visit

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