With an exhibition area of 55,000 square metres and featuring exhibitors from 15 countries and regions, including New Zealand, Italy, Australia, South Korea, Japan, Taiwan and Hong Kong, and a “360-Degree Water Carnival” theme, the 23rd China International Boat Show, to be held in Shanghai from April 26 to 29, is meant to appeal to China’s growing affluent middle class. It will be a weekend of fun activities, educational programmes, rewarding partnerships, yacht visits, product launches and celebrity appearances.
Appeal of a Waterfront Leisure lifestyle
Waterfront recreation tourism is a rapid-growth industry. According to authoritative statistics, 55% of tourists in China currently choose to “play with water”, and the total value of waterfront tourism will reach more than RMB 5 trillion.
And now, with the government’s gradual liberalisation and financial support, boat andyacht rentals have become afoordable to many – it is no longer an out-of-reach luxury item.
During the Chinese Spring Festival at the 2018 Sanya Boating Tourism Market, the three boat/yacht terminals received a total of 25,900 visitors in 7 days, and the average selling price of the retail outlets was 10,000 RMB/3 hours. The estimated income was more than 200 million RMB.
CIBS2018 is The Dock of The Town
Well-known exhibitors this year include Beneteau (showing itslatest models Swift Trawler 30, Barracuda 8 and Oceanis 41.1), Jeanneau (Prestige 520), Omnia (Sessa Fly 42), O’Neill, Jetsett and Falcon, while Guangzhou Baowei Yacht will bring it latest and best models. Expect other mystery big boats to be unveiled as well.
Accessories are also represented: Mercury Maritime will launch its maritime propulsion systems and Yamaha, Suzuki, Honda, Baisheng, Baibang, Alpas, Anqidi, Pinel and Hidea will unveil exciting products as well.
Celebrities, Key Opinion Leaders and Water Sports Idols
This year, the organisers have invited many key opinion leaders from the water sports circle to the exhibition. In addition, more than 100 water/boat/yacht clubs will exhibit their functional products around the clock. The Aquatic Carnival will have a 500 square metre pool indoor and outdoor to stage the fun diving bounty contest. Expect also kayaking, OP sailing and paddle boarding.
For more information please go to: http://m.boatshowchina.com/