Artune will be officially launched during the Art Basel HK 18, a leading art fair in Asia, in Hong Kong from 29-31 March 2018 . For the occasion, it has created a partnership with the HK Art Gallery Association and will offer its members the opportunity to sign up free of charge for the premium account. The premium account offers some extra features to the users. The standard account is free of charge. Within the platform users can post images of a gallery opening, a video art project or news about an upcoming show. Moreover, each user can chat privately with his/her contacts. Guido Mologni and Pier Giraudi, founders of Artune, believe there is room for a social network specifically designed for the art world community. Said Mologni: "We want to offer what Instagram or WeChat cannot offer. We want to bring art to the rest of the world and not exclusively to the 2% wealthy population. Everyone can sign up, create a profile and build his or her independent yet connected art community. " Artune was first presented during PhotoFairs Shanghai 2017 thanks to a special project with young and upcoming Chinese artist Lu Yang. The company was funded on July 2016 within a major co-working space in Shanghai. Artune has already raised seed funds mostly from angel investors who believe in the project. At the moment the company is targeting a new major investment round which would be used to accelerate product development and grow its user-base by increasing its marketing capabilities. Artune is available as mobile application for iOS and Android system and it is free to download at www.artune.co.