New Launches

Ales Groupe unveils Singapore brand ambassadors

Ales Groupe, the French producer of high-end hair care and skin care products, has appointed actress Ase Wang and musical artiste Wallace Ang as Singapore ambassadors for its Phyto and Lierac brands.

The pair will be featured in the brands’ upcoming advertising campaigns.

Ales decided to work with Ase because she has a girl-next-door personality and is approachable and friendly. Wallace is charming, dapper and personable with a captivating personality.

“I’ve been a huge fan of Phyto for years, ever since the “Friends” TV show days when Jennifer Aniston spoke about it,” said Ase. “What I like is how they use a very natural and holistic approach to healing your hair and scalp and uses only the best ingredients to make your hair healthy and gorgeous.”

Wallace said: “If I were to sum Lierac up in one sentence, it will be high-end products at affordable prices. As I’m used to keeping late nights, one of the most significant benefits is how I always manage to look fresh even after a late night. I like how easy and fuss-free Lierac Homme products are. As a typical guy when it comes to skincare, it is definitely a bonus to use minimal products with maximum benefits.”

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Popular

To Top