Deliveroo Singapore joins Food from the Heart’s Farm to Families initiative

The act of giving during Chinese New Year is as much, if not more, about passing on good wishes and kind acts for the coming year.

Starting from this Lunar New Year, in collaboration with charity organisation Food from the Heart (FFTH) and The Local Farm by Gardenasia, Deliveroo customers can feed the less fortunate with local fresh farm produce through FFTH’s new ‘Farm to Families’ initiative.

Starting on January 24, 2022, customers simply need to log into the Deliveroo app, search for ‘Full Life’ to view a virtual pop-up restaurant and make donations the same way you would place a food order on the platform, thereby playing their part in supporting local farms and bringing fresh produce, straight from the farm to the tables of 2,000 disadvantaged households.

To encourage customers to give back to the community, Deliveroo will match the first 10,000 donations (up to $10,000), to  bolster the impact of this meaningful programme. This is in addition to the $80,000 that Deliveroo has already raised alongside its customers since December 2020 via the restaurant page, with Deliveroo matching the first $10,000 worth of donations as well.

Donations have benefitted over 1,500 low-income school age students and their families who are beneficiaries of FFTH’s School Goodie Bag programme, which focuses on providing underprivileged students and their families with rations and better nutrition. This initiative is part of Deliveroo’s global community-focused campaign, Full Life, which aims to utilise its unique network of riders, restaurants and grocers to support communities in cities where Deliveroo operates.

“As a socially responsible company, we are in a great position to use our network for good and play our part in giving back and supporting our local communities,” said Sarah Tan, General Manager, Deliveroo Singapore. “Our previous collaborations with FFTH in supporting hawkers and disadvantaged students have proven to be successful.

“To kickstart the new year on a high, we are heartened to once again partner FFTH on this meaningful initiative, leveraging our extensive customer base to lend a hand to those in need. With the in-app donation function, we hope our customers will be inspired to give back to those in need, especially with the ease of donating via the menu page on Deliveroo’s app, to make an impactful difference in the community.

“Our additional pledge to match the first 10,000 donations also aims to be an incentive for customers to donate. Through this initiative, we hope to make a difference in the lives of the needy in Singapore and provide them with better nutrition via access to fresh produce, whilst supporting local businesses and farms.”

Sim Bee Hia, CEO of FFTH, said: “Deliveroo’s wide reach and convenient in-app donation function has helped more people to come forward to give to the needy, and we think even more will do so in the lead-up to Chinese New Year. We believe that this collaborative effort will positively impact the lives of our beneficiaries with local, farm fresh and nutritious produce.

“Every donation goes a long way, not only in improving the lives of our beneficiaries, but also in helping participating farmers with sustainable demand and farming. We are most grateful to partnerships of committed corporates like Deliveroo which made it possible for FFTH to tap on digital platforms to give better.”

Deliveroo’s partnership with FFTH is a long-standing one. Past collaborations focused on tackling food insecurity among children and families, with focused initiatives around contributions to philanthropic causes and community service.

Last December, Deliveroo Singapore pledged over 100 hours to deliver essential food packs to more than 100 underprivileged families. Other campaigns held in partnership with FFTH include Project Belanja!, which encouraged customers to order from participating hawkers and FFTH’s Clean Plate Campaign, where customers took part in a social media challenge to join the fight towards zero food waste.

Previous community-focused campaigns also include a Heroes to Heroes initiative, in partnership with the Migrant Workers’ Centre, where Deliveroo riders delivered up to 1,600 iftar meals to five dorms for foreign workers to enjoy during Ramadan, TOUCH Community Services, where Deliveroo gathered customers, restaurants and riders to get behind the Meals-On-Wheels initiative.

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